Matcha Shortage in Japan: Bringing Authentic Matcha to Australia

The Reality Behind the Matcha Boom

Why Authentic Japanese Matcha Is Harder to Find

Matcha has taken the world by storm, becoming a staple in modern cafes, gourmet desserts, and health-conscious diets. Its rise to fame comes from

✔️ Powerful health benefits – Packed with antioxidants, L-theanine, and natural energy
✔️ Instagram-worthy appeal – Vibrant green hues and photogenic lattes
✔️ Versatility in food culture – From traditional tea ceremonies to trendy matcha croissants

But this global demand has created an unexpected problem: a shortage of authentic, high-quality Japanese matcha.

Why Is Real Matcha Disappearing?

While mass-produced matcha floods the market, true ceremonial-grade matcha remains rare because

🍃 Labor-Intensive Production – It takes weeks of shade-growing, hand-picking, and stone-grinding just to make 50g

💰 Rising Costs – Premium matcha prices have surged as demand outpaces supply

🌍 Global Competition – Cafés and brands worldwide are scrambling for limited stocks

However, behind this trend, Japan is facing a shortage of authentic, high-quality matcha.

While many brands rush to meet the booming demand, Yamaguchien the traditional tea producers have been dedicated to crafting real matcha long before it became trendy. They focus on quality over fleeting popularity, ensuring the tea’s true essence remains intact.

"Do You Have Matcha?" – The Daily Question at Yamaguchien

Our Mission: Sharing Real Matcha with Australia

We want to go beyond the trend and deliver true, artisanal matcha to Australia. Not just a passing fad, but a tradition that has been cherished for centuries. Yamaguchien maintains a strong bond with Yame and Kyoto where known for producing exquisite matcha, and we remain committed to delivering the finest quality matcha to our customers in Australia. 

Would you like to experience authentic Japanese matcha? Let’s bring the real taste to you!