Why Australians Are Falling in Love with Matcha and Sencha
Matcha and Sencha Are Winning Hearts in Australia
Matcha: Australia’s Green Superdrink
Matcha has become a staple in cafés and kitchens for good reason
# Rich in antioxidants for wellness and vitality
# Contains L-theanine and caffeine for calm, focused energy
# Perfect in lattes, desserts, and smoothies
# Eye-catching green hue makes it an Instagram favorite
Sencha: Japan’s Most Loved Everyday Tea
Sencha offers a refreshing, slightly sweet and grassy taste. Australian tea drinkers love it for
# Clean, energizing flavor
# Together, they create a calm, focused state of mind. Ideal for work, study, or creative thinking
# A sense of mindful tradition in every cup
A Legacy of Japanese Tea, Now Brewing in Australia
Japanese green tea is having a moment in Australia. From city cafés to home kitchens, more Australians are discovering the beauty and benefits of matcha and sencha. But for Yamaguchien, this isn’t a trend...it’s a tradition.
Long before the global matcha boom or the rise of sencha in Australia, Yamaguchien has been carefully cultivating and crafting authentic Japanese tea. Our tea business began with a simple mission.
To preserve and pass on the deep cultural roots of Japanese tea to the next generation.
For decades, Yamaguchien has supported families, tea farmers, and tea lovers through
# Traditional growing and steaming methods
# Respect for seasonal harvests and tea ceremonies
# Generational knowledge and craftsmanship
As Australians now turn to Japanese tea for health, balance, and beauty. Yamaguchien proudly continues this journey with them.
Why Australians Are Embracing Japanese Tea Culture
1. Wellness-First Lifestyles
Post-pandemic, more Australians are choosing natural, antioxidant-rich drinks that nourish both body and mind. Matcha and sencha fit this lifestyle perfectly.
2. Cultural Appreciation
Australia’s close ties with Asia, especially Japan, have opened the door to a deeper appreciation of tea culture, rituals, and history.
3. The Social Media Effect
Trendy cafes, wellness influencers, and food bloggers have helped popularise matcha lattes and elegant sencha tea sets. The result? A whole new generation discovering green tea joyfully.
4. Increased Accessibility
With brands like Yamaguchien offering direct-from-Japan teas to Australians online, it’s easier than ever to enjoy truly authentic matcha and sencha.
From Japanese Soil to Your Teacup—A Story of Heritage
At Yamaguchien, we don’t just sell tea, we carry a living history. Each matcha scoop or sencha leaf connects you to the soil, seasons, and spirit of Japan.
We invite Australian tea lovers to experience more than a trend, to share in a tradition that spans generations.
Browse our curated range of ceremonial matcha, steamed sencha, and heritage teas, delivered directly from Japan to your home.
Shop our full range of teas here and start your own tea tradition today!